Benefit Cosmetics re-opens in Sha Tin this May

Global Brow Expert Benefit Cosmetics is re-opening a brand new counter in Sha Tin. Following the opening of the New Town Plaza Phase III in Sha Tin, the new counter is as pink as ever, with lots of new designs and décor that are highly instagrammable, the new pink palace is extremely “Benefitized”, as you’d expect from the bold & girly pink make up brand.

Founded by Jean and Jane Ford in 1976 in San Francisco and part of LVMH group since 1999, Benefit Cosmetics is known for offering quick fixes to every woman’s beauty dilemmas. Channeling the whimsy of a colorful candy store, Benefit Cosmetics has been a go-to for quick beauty fixes and makeup essentials since 1976. The brand has recently undergone a “face-lift”, this includes an update in its interior designs and décor and has officialised its brand color with Pantone to be “Benefit1976”.

Located in the core section in New Town Plaza Phase III, Sha Tin, the new counter offers a range of makeup goodies, divided by “zoning” such as mascaras, primers, concealers, enabling shoppers quite simply, “grab-and-go”. For gals who perhaps need some tips or tricks, our beauty advisors are so ready to solve your beauty dilemma.

Address – Benefit Cosmetics Sha Tin New Town Plaza

Shop no. A375, Level 3, New Town Plaza (Phase III), Shatin    Tel: 3427-3222