29 Apr 2022 By May Ng


Kiehl’s Since 1851, the world leading skincare brand from New York East Village neighborhood, we’ve always strived for better – from responsible formulations, packaging & manufacturing to supporting communities and reducing environmental impact. “Future made better campaign” is our journey toward reducing our environmental impact and improving the communities we serve. Working toward a healthier planet means creating more responsible formulas with renewable ingredients and sustainable packaging, while improving the materials we use in our stores, and strive to support the sustainable development policy in different ways.

From 2019 – 2021, Kiehl’s has donated 51,300 plastic bottles* to recycle environmental protection enterprise “V Cycle”. After V Cycle collects plastic bottles from Kiehl’s every month, it will be sorted and sent to waste recycling partners for recycle. The plastic materials will be reused for industrial packaging after that.

This year, Kiehl’s continues the cooperation with “V Cycle” for the “Recycle and be rewarded program”. Simply register as a member of Love Kiehl’s Social Rewards, now to earn Points and redeem gifts upon returning empty Kiehl’s bottles or bring your own bag when shopping at Kiehl’s stores. With the specified Points, you can redeem for a variety of gifts. The returned bottles will be donated to “V Cycle” for turning into reusable materials.

To reduce the wastage of plastic, all Kiehl’s stores use wooden cotton swabs for product trial with customers starting from this year. Moreover, the packaging of facial trial packs is manufactured with certified FSC paper, significantly reducing the use of plastic in each trial pack up to 3 times.Starting from 2021, Kiehl’s will not actively distribute paper bags at shops to further promote waste reduction and environmental protection. Registered as a member of Love Kiehl’s Social Rewards, customer will be rewarded to earn Points and redeem gifts upon bring your own bag (BYOB) when shopping at Kiehl’s store. With the specified Points, customer can redeem a variety of gifts.