O n p o i n t, stylish and fun. For the spring of 2015, Monki presents
a collection focusing on the power of highlighting two key
design features: the silhouette and the material. Head of Design
Caroline Carlryd and her team have created a stylish drop, merging
a minimalistic sports look with a whole lot of the things that make
fashion, and Monki fashion in particular, so enjoyable:
“We set out to surprise and captivate
our customers by using striking materials
and playing with the clean cut lines
of the sporty look,”
Caroline Carlryd says. “This collection is fun, it’s bold, it’s fashion
and it’s very, very wearable at the same time. That, to me, really is
what Monki is made of.”
Juggling athletic references and the brand legacy of uniting
Scandi cool and energetic street style, the team has combined
experimental materials with classic sports fabrics to form a smart
and stylish whole. Sculptural (even furry) scuba sets and perforated
plastic cover-ups meet the more usual mesh, raw-edged sweat and
rib knit cotton garments. In the silhouette, mini skirts and crop tops
form a contrast to long coats and oversized layering.
Key garments are the perforated plastic coat, the scuba jacket
and skirt set and fun accessories like silver sandals, trainers and bags.
Monki’s new denim focus is visible in a raw-edged set combining a
denim version of the longline coat with wide culottes. The colour
palette, a range of soft pastels and shades of grey combined with
the crisp white that is key to the season, plays an important supporting
part. The brand’s signature silver serves as a contrast as
does a decisive deep black.
The press collection will appear in Monki stores at the start of
the spring fashion season, beginning 10 February.