HERMÈS BEAUTY – ROUGE BRILLANT SILKY

n 2025, Hermès launches Rouge Brillant Silky – a new, delicately tinted and intensely glossy signature.

A touch of colour that expresses itself in an intuitive, playful and enchanting gesture, with buildable intensity and a glossy finish.

Colour merges with emotion and a personality reveals its full range of feeling, from the faintest of smiles to gales of laughter.

Lipstick becomes a confidant, expressing every nuance of sensitivity in fourteen permanent shades and a limited edition of three further colours.

“Rouge Brillant Silky is a companion, a partner for every occasion.

It offers the intimacy of an intuitive, free and comforting gesture.”
Gregoris Pyrpylis – Creative Director of Hermès Beauty

The object designed by Pierre Hardy, Creative Director of Hermès Beauty objects, has been elongated and refined, elegantly complementing the rest of the collection.

The object is presented in the same materials as the very first Rouge Hermès lipsticks: lacquered, brushed and polished metal with black, white and permabrass finishes.

Its cap is topped with the engraved ex-libris, like an incurved fingerprint.

It is also designed to be refillable.

A pouch in Rouge H canvas and a small orange box have been specially created to protect it.

In this second chapter, Rouge Hermès finds new expression in a subtle veil of colour with buildable intensity.

The fourteen light-filled shades reveal beauty in a veritable halo of hues.

Among them are five emblematic Rouge Hermès colours, with Rouge Casaque, Rouge H, Rouge Amazone, Rose Boisé and Rose Épicé all reinterpreted in this new finish.

he texture is both light and enveloping.
A tender lipstick – the kind you can apply without a mirror, from morning to night.”
Gregoris Pyrpylis – Creative Director of Hermès Beauty

It is inspired by silk, a material very dear to Hermès, reinterpreting the velvety caress of the legendary silk twill used for the house’s scarves.

It borrows the transparency and suppleness of silk chiffon.
Just as this shimmering, elegant material glides imperceptibly against the skin,
Rouge Brillant Silky melts softly onto the lips with the same light, natural touch.

“Rouge Brillant Silky elevates and reveals without ever imposing a line.

It invites the wearer to play with it, to layer it, endlessly.
It is freedom itself.”

Gregoris Pyrpylis – Creative Director of Hermès Beauty

Rouge Brillant Silky is easy to use, freely and intuitively.
A new slender bullet with a slanted tip invites a subtle, controlled gesture,
for application that is both precise and variable in intensity to match your mood.

The launch of Rouge Brillant Silky is accompanied by an initial limited-edition collection of three lightweight shades.

Pierre Hardy’s design for the new Rouge Brillant Silky object is reinterpreted to express the symbiosis between material, metal and colour.

A ray of light in a fusion of colours that comes alive, resonating like a crystalline prism.

Aura and material come together, their encounter filled with rhythm, vibration and depth.

A radiant choreography of three zesty duos, each joyfully evocative of summer.

The collection is available in stores and on hermes.com/hk from 1^st March 2025

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