Rolex honours the path to greatness in tennis’ most prestigious arena

THE JOURNEY TO THE CROWN AT THE CHAMPIONSHIPS, WIMBLEDON

Rolex pays tribute not only to tennis champions, but to the emotional journey, dedication, and historic milestones that define them. Few experiences rival the iconic two-and-a-half-minute walk from the Dressing Room to Centre Court at The Championships, Wimbledon—a ritual steeped in tradition, anticipation, and legacy. Every great of the men’s and women’s game, from Björn Borg to Roger Federer, Garbiñe Muguruza to Belinda Bencic and Carlos Alcaraz, has taken those legendary steps.

Since 1877, Wimbledon has stood as a cathedral of tennis. And since 1978, Rolex has proudly served as its Official Timekeeper—a partnership built on precision, tradition, and the pursuit of excellence.

Garbiñe Muguruza

“Tennis became one of the biggest sports in the world and Rolex coming into it felt like a significant moment,” recalls Björn Borg, who claimed five consecutive Wimbledon titles between 1976 and 1980. “Wimbledon is a very special tournament with so many traditions. That’s what makes it the pinnacle of our sport.”

THE WALK TO CENTRE COURT

When a player is summoned to Centre Court, they pass through the hallowed halls of the All England Club, walking past the Royal Box, portraits of past champions, and the iconic Winners’ Board. At the foot of the stairs, there is a pause—exactly 20 seconds—before stepping into tennis’ greatest theatre. It’s a moment no amount of preparation can fully ready a player for, reserved for those contending for greatness.

Carlos Alcaraz

Carlos Alcaraz, defending champion and Rolex Testimonee since 2022, shares:
“Wimbledon is just special. When you walk through the gates, it’s like stepping back in time. It feels like you’re following in the footsteps of legends. The excellence and elegance that the tournament brings to tennis is what makes Wimbledon unique—and a perfect match for Rolex.”

THE STAGE OF PERFECTION

Wimbledon remains the only Grand Slam® played on grass, maintained to an exact height of 8 millimetres throughout the fortnight. This sacred surface demands precision, agility, and unwavering mental focus. Every rally played here echoes the legends who have shaped its legacy. To win at Wimbledon is to master both emotion and execution.

ROLEX AND TENNIS

For nearly five decades, Rolex has supported the pursuit of excellence in tennis. The Swiss watchmaker is Official Timekeeper of all four Grand Slam® tournaments—the Australian Open, Roland-Garros, Wimbledon, and the US Open—and is deeply embedded in every level of the sport. Rolex Testimonees include icons such as Rod Laver, Chris Evert, Roger Federer, and rising stars like Carlos Alcaraz, Coco Gauff, Iga Świątek, and Jannik Sinner.

Beyond the Slams, Rolex supports the ATP and WTA Tours, Masters 1000 and WTA 1000 tournaments, and prestigious team competitions like the Laver Cup and Davis Cup Finals. Through every serve, set, and swing, Rolex stands beside those who redefine the game.