MCM (Modern Creation München) launches its new Fragrance Collection, celebrating individuality, adventure, and self-expression. Inspired by MCM’s iconic leather animal characters, the six playful yet luxurious scents capture stories of strength, wisdom, and imagination.
“The new fragrance line draws from MCM’s heritage while celebrating the unique style of the digital nomad generation. Each scent radiates joy and love, reminding us of the simple wonders brought by pets and nature,” said Sung-Joo Kim, Chairperson and Chief Visionary & Sustainability Officer.
Each bottle features a charming animal-shaped cap with gold details, adding a playful yet sophisticated touch. Created with world-renowned perfumers at dsm-firmenich using sustainably sourced ingredients, the six fragrances encourage experimentation through scent layering.
Key Scents:
-
MIGHTY BEAR – Strength & Resilience: Bergamot, vanilla, and sandalwood.
-
JOLLY RABBIT – Playful & Joyful: Citrus, orange blossom, and vetiver.
-
CHARMING PUP – Confident & Charming: Rose, iris, and cedarwood.
-
DARLING DOXIE – Loyal & Warm: Chamomile, ylang-ylang, and sandalwood.
The “After Hours” campaign brings MCM’s mascots to life in a CGI adventure, reflecting each scent’s personality.
Availability & Pricing:
Launching March 2025 at MCM boutiques, mcmworldwide.com, and select retailers. The first four scents debut in boutiques, while the full six-piece collection will roll out globally via Inter Parfums.
