MIU MIU FW 2025 CAMPAIGN

An expression of individuality. An exploration of femininity that transcends preconceived notions of gender and women’s dress. Musician Towa Bird, actress and singer Lou Doillon, actress and model Rila Fukushima, actress Myha’la, founder and entrepreneur Kylie Jenner, artist and model Yura Romaniuk and rapper Cortisa Star take the lead in the Miu Miu Fall/Winter 2025 campaign, a powerful, multi-disciplinary cast united in its strength of character. Photographed against a backdrop of moiré silk in a delicately conceived color palette, the focus is on the power of the portrait and on a wardrobe that is as elegant as it is enriching, as respectful of the language of fashion as it is of the body within.

Curves transform everything from the quintessentially womanly to the fundamentally masculine. Bras shape the torso, underwear is referenced in pointelle knits, satin dresses and bias-cut skirts. Mens- and sportswear-inspired tailoring in soft felted wools stand away from the body, masking and unmasking the wearer. Wardrobe archetypes are reiterated with a fresh perspective. Soft pastels shimmer across clean-cut garments: the simple becomes ethereal. Straight-leg trousers, mid-length skirts and understated sweaters embody the essence of the feminine, redefined. Lurex sparkles, inside and out. Unlikely fabrications and audacious print and colour surprise. Traditional checks are re-imagined in bright shades; a classic silhouette comes to life in mustard yellow, true red, forest green and purple. Overt displays of sexuality are subverted to become more quietly suggestive. Soft textures, sensitive structure and a luxe athleticism evoke the modern woman in all her complexity, and marked by confidence, attitude and a free spirit.

An archival bourgeois mood is renewed. A minimal starting point is enhanced by sophisticated detail and gesture that are at once timelessly elegant and subtly suggestive of other eras. Cloche hats frame faces, brooches and stoles elevate the everyday. Pointed-toe pumps, new season sneakers and shapely knee-high boots appear alongside the iconic Aventure and new seasonal bags.

In a series of images beauty is amplified, singularity is celebrated, individuality is upheld.

CREDITS:

Creative Director: Miuccia Prada

Photography: Lengua

Styling: Lotta Volkova

Cast: Towa Bird, Lou Doillon, Rila Fukushima, Myha’la Herrold, Kylie Jenner, Yura Romaniuk and Cortisa Star

2025年Miu Miu秋冬系列廣告企劃展現獨特個性，探索超脫先入為主的性別和衣裝的女性特質，由音樂人Towa Bird、女演員及歌手Lou Doillon、女演員及模特兒福島莉拉、女演員Myha’la、品牌創辦人及企業家Kylie Jenner、藝術家及模特兒Yura Romaniuk及說唱歌手Cortisa Star領銜主演，強大的跨界演出陣容凝聚鮮明的個性。廣告以配色充滿巧思的雲紋絲綢為背景，將焦點投放於矚目的人像和優雅絢麗的服飾之上，服飾既重視時裝語言，同時亦強調其內在的演繹。

不論是典型的嫵媚風格還是陽剛硬朗的本質，都以蜿蜒的曲線改頭換面。胸圍勾勒軀幹的線條，內衣參照網點針織、綢緞連身裙及斜裁半截裙。取材自男裝和運動服的西裝以柔軟的羊毛氈絨為材質，剪裁鬆垮，遮掩同時展露穿著者的身段。典型服飾以嶄新的角度進行大改造。柔和的粉色在剪裁簡潔的服飾上大放異彩，令簡約的設計變得超凡脫俗。直筒褲、中長半截裙和低調的毛衣體現重新定義的女性特質。金屬紗線從內到外閃爍生輝。不常見的面料和破格的印花圖案及色彩令人喜出望外。傳統的格紋以明亮的色調重新演繹，經典的造型以芥末黃、正紅色、森林綠和紫色活現眼前。顯然的撩人氣息變得含蓄隱晦。柔軟的質感、敏銳的結構和奢華的運動風，喚起現代女性充滿自信、態度和自由意志的複雜個性。

典型的中產優雅形象煥然一新。精緻的細節和格調高貴典雅，帶有不同時代的況味，豐富原本極簡的設計。鐘形帽修飾臉龐，胸針和披肩昇華日常裝束。尖頭高跟鞋、新季度的運動鞋、線條優美的及膝長靴與經典的Aventure手袋和新一季袋款一同亮相。

一幀幀定格弘揚悅目的設計，歌頌獨有的特色，捍衛鮮明的個性。

製作團隊：

創意總監︰Miuccia Prada

攝影：Lengua

造型：Lotta Volkova

模特兒：Towa Bird、Lou Doillon、福島莉拉、Myha’la Herrold、Kylie Jenner、Yura Romaniuk 及 Cortisa Star