Hourglass Cosmetics Redefines Eye Makeup as an Art of Self-Expression

Hourglass Cosmetics celebrates beauty as a dynamic art form with its latest eye collection, designed to transform moods and personas. Fronting the campaign is actress Eve Hewson, who embodies three distinct personalities – the Minimalist, Realist, and Futurist – showcasing makeup as a tool for self-discovery and transformation.

Curator Eyeshadow Palettes (HK$600)

Six expertly curated palettes reinterpret classic styles with modern sophistication:

• Minimalist – universal matte neutrals for effortless definition

• Realist – multidimensional polished neutrals

• Idealist – dreamy rose and pearlescent pinks

• Expressionist – elevated metallic washes

• Modernist – smoky plums for depth

• Futurist – warm bronze and copper glow

Each vegan, talc-free shade is long-wearing, blendable, and designed for seamless transitions from day to night.

Unlocked Instant Extensions Mascara in Espresso (HK$290)

The brand’s bestselling mascara debuts in a rich brown hue for softer, natural definition. Featuring tubing technology, it delivers instant length, lift, and smudge-proof wear for up to 12 hours, while removing easily with warm water.

Curator Eyeshadow Refills (HK$270)

Eight new shades – Lit, Zen, Sly, Oak, Awe, Tea, Vow, and Owl – join the 40-shade customizable refill collection, encouraging a sustainable, recyclable approach to beauty.

Available from 11 July 2025 at Hourglass counters and Sephora HK.