7 Aug 2025 By May Ng

BVLGARI | Unveils the new Allegra Insieme

Bvlgari presents Allegra Insieme, the new captivating addition to the Bvlgari Allegra collection.
Created by the Master Perfumer Jacques Cavallier and his daughter Camille, Bvlgari Allegra
Insieme celebrates the unparalleled power of togetherness through an unexpected woody floral fragrance.

“Insieme” — Italian for together — is more than a word; it’s a feeling, a fragrance, and a philosophy. With Bvlgari Allegra Insieme, the house of Bvlgari pays tribute to the transformative power of connection: the kind that inspires authenticity, joy, and shared beauty.

A Bold Expression of Feminine Strength
Crafted by Master Perfumer Jacques Cavallier and his daughter Camille, Insieme is an unexpected woody floral — sensual, radiant, and resolutely modern. Delicate peony blooms are wrapped in the soft, confident embrace of cedarwood, a traditionally masculine note reimagined here with elegance and warmth.

Mandarin zest lifts the composition with playful freshness, while patchouli brings a velvety depth — a perfectly balanced harmony of contrast and character.

Sculpted Sophistication, Sustainable Craft
The flacon echoes Bvlgari’s Roman heritage, with architectural lines inspired by ancient columns and a modern silhouette in soft pink glass. Designed with sustainability in mind, it’s composed of 96% recyclable glass — a nod to Bvlgari’s commitment to craftsmanship with conscience.

Signature, Your Way
Like every fragrance in the Bvlgari Allegra collection, Insieme can be layered with a Magnifying Essence to create a bespoke scent. Whether paired with Magnifying Musk for a soft skin-like finish or Magnifying Sandalwood for added depth and sensuality, Insieme invites each wearer to craft a fragrance that’s uniquely their own.

With Insieme, Bvlgari captures a moment, a memory, and a movement — one that reminds us that the truest luxury is found not only in beauty, but in being together.

 

Allegra Insieme HK$1,545 / 50ml HK$2,260 / 100ml
Allegra Insieme HK$1,545 / 50ml HK$2,260 / 100ml