The King of Incredibly Beautiful Diamonds

: GRAFF Celebrates 65 Years of Excellence

Paying Tribute to Family Heritage, Unparalleled Expertise and Passion for Perfection since 1960,

The Graff Infinity Tiara showcasing in Asia to commence the Global Anniversary

The extraordinary journey of GRAFF excellence since 1960 has been pioneered and driven by its founder Laurence Graff OBE’s lifelong passion for diamonds. Paying tribute to 65 years of achievements and milestones, the House kicks off its global celebrations in Asia with a spectacular showcase highlighting The Graff Infinity Tiara.

As a family-owned high jewellery house with a global presence, GRAFF has been creating diamond history with some of the most extraordinary diamonds and jewels in the world for over six decades. This phenomenal odyssey began when Laurence Graff OBE, driven by a deep appreciation for the emotional power of gemstones, started his career as an apprentice in London’s Hatton Garden, before founding and transforming GRAFF into a global hallmark of innovation, timeless style and craftsmanship.

OVER SIX DECADES OF DIAMOND MASTERY: THE VISIONARY EYE

Since established in 1960, GRAFF has been committed to discovering and celebrating the world’s most exceptional diamonds and gemstones. This relentless pursuit of perfection has taken the Graff family to the farthest reaches of the globe in search of wonders nurtured by nature. At the heart of this journey is Laurence Graff OBE’s discerning eye, an intuitive gift for recognising a stone’s hidden brilliance and untapped potential. Guided by this vision, master artisans of GRAFF have skillfully unveiled the inner radiance of every exceptional gem, helping to establish the House as both an intrepid prospector and reverent custodian of nature’s most precious marvels. More than a milestone, every acquisition marks a new chapter in GRAFF’s enduring legacy of diamond excellence.

Key milestones in GRAFF’s diamond legacy:

• 1974: Acquisition of the 47.39-carat Star of Bombay, marking the beginning of GRAFF’s legendary diamond history
• 2006: GRAFF transformed the 603-carat Lesotho Promise, the 15^th largest rough diamond ever discovered*, into 26 D colour Flawless diamonds set in a sensational necklace
• 2010: A defining year marked by three extraordinary diamonds:
  • The Graff Constellation: 102.79 carats, the largest D colour Internally Flawless round brilliant cut diamond in the world*
  • The Delaire Sunrise: 118.08 carats, the largest square emerald cut Fancy Vivid Yellow diamond in the world*
  • The Graff Pink: 23.88 carats, Internally Flawless Type IIa Fancy Vivid Pink diamond
• 2016: Another remarkable year illuminated by:
  • The Graff Vendôme: 105.07 carats, a magnificent D colour Flawless pearshape diamond
  • The Star of Audrey: 41 carats, an exquisite D colour cushion cut diamond
  • The Eternal Twins: a pair of perfectly matched 50.23-carat D colour Flawless emerald cut diamonds
  • The Graff Venus: 118.78 carats, the largest D colour Flawless Type IIa heart shape diamond in the world*
• Other notable acquisitions: The Imperial Blue (1984) – 39.31 carats, the world’s largest Flawless Fancy Blue diamond*; The Empress Rose (2001) – 70.39 carats, the world’s largest Internally Flawless Fancy Light Pink diamond*; The Wittelsbach-Graff (2009) – 31.06 carats, the world’s largest Internally Flawless Fancy Deep Blue diamond*; and The Graff Lesotho Pink (2019), 5.63 carats

In 2019, GRAFF unveiled the historic 302.37-carat Graff Lesedi La Rona, the world’s largest square emerald cut diamond*. This monumental achievement was continued in 2019 by The Infinity, a 157.80-carat heart shape diamond and a masterpiece of precision and beauty that took over 10 months to facet and perfect. With excellent symmetry and breathtaking clarity, The Infinity is now the crowning centrepiece of The Graff Infinity Tiara, a stunning testament to the House’s commitment to excellence.

Graff Diamonds, Basel, Basel World, Laurence and Francios Graff, Portrait, Booth,

FAMILY HERITAGE: THE PURSUIT OF PERFECTION

Leading a reputable family-owned business with a vertically integrated model, the Graff family remains deeply involved in every stage of the jewellery-making process, from sourcing, cutting, and polishing to setting, design, and retail. This hands-on, intergenerational approach ensures that every creation bearing the GRAFF name embodies the uncompromising standards established by the founder over six decades ago.

The GRAFF legacy continues to flourish through the visionary spirit and dedication passed through generations. François Graff, inheriting the immense passion for extraordinary gemstones, now leads the House as CEO, while Elliott Graff oversees the production and workshop operations, carrying forward the family tradition as Managing Director. With their distinct expertise and a shared commitment to excellence, every Graff family member contributes towards the success of the House without losing sight of its founding principles.

Reflecting the family’s love and devotion for diamonds, breathtaking high jewellery masterpieces brought to life by GRAFF celebrate the transformative power of the rarest and finest jewels, expressed through continually evolving designs and unrivalled craftsmanship. Signature lines such as Butterfly, Laurence Graff Signature, Tilda’s Bow, Wild Flower and the Bridal collections showcase the House’s dedication to elegance, refinement, and timeless beauty.

Deeply esoteric and distinctive, GRAFF’s unique approach to selecting diamonds relies on expertise passed through generations. Every stone is selected by a member of the Graff family, focusing on its character and energy, to elevate a one-of-a-kind design. This enduring family-driven ethos has also shaped the House’s strategic global expansion.

GRAFF began its journey with the first flagship store in Knightsbridge, London in 1974. From there, the House extended its reach to New Bond Street in London, and in 2000, opened its first boutique outside the U.K. in Monte Carlo. Recognising the potential of the Asia Pacific region, the House has been actively expanding its business through an extensive network of flagships and refined salons, from openingSingapore’s second salon at The Shoppes Marina Bay Sands to inaugurating Beijing’s first two-storey salon in Wangfujing and refurbishing Shanghai IFC salon with a poetic garden.

While the iconic flagship at Place Vendôme in Paris and seasonal boutiques, such as the renowned Promenade in Gstaad, cemented GRAFF’s presence in Europe, New York welcomed GRAFF in 2001. The House’s footprint in the U.S. continues to grow with the Fontainebleau Las Vegas flagship, the largest boutique in North America and the tenth in the region. Over the past 65 years, the House has evolved and established its global presence in some of the world’s most prestigious locations, now boasting over 70 boutiques globally, always guided by the same dedication to quality and exclusivity.

Today, upholding the Graff family’s commitment to excellence, quality and craftsmanship, the House of GRAFF sets its sights on the future, perpetuating and enriching the distinguished legacy of high jewellery aesthetics and techniques for decades to come.

THE GRAFF INFINITY TIARA: A CROWNING ACHIEVEMENT IN DIAMOND ARTISTRY

As part of its 65^th anniversary celebrations, GRAFF launches a global exhibition tour beginning in Asia with highly-anticipated showcasesin Shanghai, Singapore, and Hong Kong, followed by other key markets in early 2026. The centrepiece of this worldwide commemoration is The Graff Infinity Tiara featuring the magnificent 157.80 carat Infinity Diamond.

This extraordinary D colour heart shape diamond, one of the largest of its kind ever recorded*, was cut from a 373-carat rough stone discovered at the Karowe mine in Botswana. In an astonishing discovery, its contours were found to align with those of the historic 1,109-carat Lesedi La Rona diamond, which further revealed that The Infinity was once part of the legendary diamond, exuding a more mysterious allure.

With its graceful, sculptural silhouette, The Graff Infinity Tiara enhances the inherent brilliance of the Infinity Diamond with 18 heart-shaped diamonds suspended among flowing loops, perfectly embodying GRAFF’s design philosophy “Design around the stone”. This guiding principle places the gemstone at the heart of every creation, allowing its natural form and brilliance to shape the design.

As Laurence Graff OBE famously said, “I believe that if we have the best people, the best stones, and the best designers making the best design, we are going to stay at the top.” A triumph of diamond mastery, design and craftsmanship, The Graff Infinity Tiara stands as a powerful symbol of the House’s 65-year legacy, a culmination of relentless passion and artistry in high jewellery.

*At the time of certification

EXHIBITION DATES

Shanghai: 13 – 21 September

Singapore: Mid October

Hong Kong: Early November

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