RIMOWA has been crafting iconic travel companions since 1898—suitcases built to last a lifetime. For its latest campaign, the brand partners with Raymond Lam, a multi-talented Hong Kong artist whose journey in music and film reflects RIMOWA’s spirit of purposeful travel, resilience, and transformation.
An accomplished actor and singer, Raymond invites us behind the scenes of his personal and professional growth. His career, now gaining global recognition, is a testament to self-discovery and perseverance. In the new campaign film, Raymond shares his philosophy on challenging perceptions, embracing change, and using travel as a tool for evolution.
One of his proudest recent achievements was starring in Twilight of the Warriors: Walled In, a film that premiered at the Cannes Film Festival. The role marked a milestone—not just in his own career—but also in showcasing the global appeal of Hong Kong cinema. “Most of the songs I sing are in Cantonese, and the films I act in are Hong Kong productions because the culture and language of Hong Kong have a unique charm,” Raymond explains.
At first, he wasn’t sure if international audiences would connect with the film’s deeply local roots. But the energy and discipline of Hong Kong’s martial arts traditions spoke universally. The experience reaffirmed his belief: staying true to your cultural identity can be your greatest strength.
Raymond’s journey has always been about pushing boundaries. Whether on stage or on screen, he continues to seek new ways of expressing himself. This drive to innovate mirrors RIMOWA’s own pursuit of craftsmanship and modern design. As a homegrown artist, Raymond hopes his work will inspire more people to appreciate and explore the rich heritage of Hong Kong.
For someone constantly on the move, RIMOWA is more than just a travel essential—it’s a trusted companion. “RIMOWA was my first suitcase,” he says. “Its perfect combination of durability, style, and functionality won me over.” He especially appreciates the global lifetime guarantee, which offers peace of mind on the go. “Even if it’s damaged, I know it can be repaired immediately. That’s why RIMOWA truly delivers.”
And yes, the little things count too. “The wheels are smooth, the quality is impeccable, and the designs go with anything,” he adds. “That matters when you travel as much as I do.”
Despite a packed schedule, Raymond finds time to recharge and keep his creative energy flowing. He swears by balance—staying grounded with a positive mindset, watching cartoons, and discovering new foods. “The most important thing is to keep your original aspirations and stay positive,” he shares.
To those chasing dreams of their own, Raymond offers this: “Our industry is often shaped by external forces, but your mindset is something you control. If you love what you do, the effort won’t feel like sacrifice. Stay true to yourself—that’s the real success.”
