Tod’s FW 25/26 Advertising Campaign with Global Brand Ambassador Xiao Zhan

TOD’S Fall-Winter 2025 Campaign – Italian Stories in Milan: Global Brand Ambassador Xiao Zhan embodies Italian elegance in a new chapter of the series.

Set against the backdrop of the iconic Italian architecture of Villa Borsani in Milan, the Autumn-Winter 2025/26 advertising campaign comes to life with Global Brand Ambassador Xiao Zhan, Chinese actor and singer. With effortless poise and spontaneity, Xiao Zhan interprets Tod’s Italian lifestyle, where refinement, attention to detail, and authenticity meet. Dressed in the brand’s most iconic pieces and timeless menswear staples, the Global Brand Ambassador presents a contemporary vision marked by clean silhouettes, soft volumes, and refined materials, hallmarks of Tod’s craftsmanship.

Shot by renowned American photographer Colin Dodgson and directed by French filmmaker Hugo Cohen Sprung, the campaign unfolds through moments of Italian lifestyle to present the essentials of the Tod’s gentleman’s wardrobe.

The Fall-Winter Men’s collection showcases the brand’s craftsmanship through clean tailoring, fluid silhouettes and elevated fabrics. The campaign highlights Tod’s iconic pieces and new signatures:

• Tod’s Di Bag Folio: a sleek reinterpretation of the classic Di Bag, defined by precise tailoring and crafted from the softest materials
• Tod’s T Timeless Bag: an enduring essential, refreshed in supple leather and elegant seasonal tones
• Tod’s Wave Bag: the iconic Wave bag makes an elegant comeback, featuring fluid arched double layers that masterfully balance structure and softness
• Tod’s Pashmy Bomber: exceptionally soft, silky, and light, crafted from Tod’s Pashmy suede – the finest leather, reflecting excellence in both selection and craftsmanship, reminiscent of pashmina’s delicate refinement
• Tod’s W.G. and Gommino: Tod’s signature ankle boot and pebbled loafer, the brand timeless icons and symbols of contemporary Italian lifestyle
• Tod’s T-Marathon Sneaker: Tod’s redefines sport-elegance with new Italian-crafted footwear.​​ Merging heritage shoemaking with contemporary design for an all-day sneaker.

The campaign’s four distinct looks flow seamlessly, blending meticulous craftsmanship with an authentic approach to living – ushering in a new chapter of Italian Stories in Milan for the season.

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