For Spring Summer 2026, Hogan reaffirms its global lifestyle appeal with a collection that celebrates sun-soaked summer in the city — and no city does it quite like Milan. From hazy golden-hour light reflecting off faded basketball courts to jasmine-scented alleyways and breezy café culture, the campaign captures the radiant ease of a season spent on sunlit terrazze and through city streets that never sleep.
This collection is a masterclass in sophisticated Italian style, where elegance meets versatility and each piece moves effortlessly from pilates to aperitivo. Think lightweight loafers, sculptural sandals, relaxed bags, and reimagined sneakers — all rooted in timeless design but refreshed with playful, modern details.
Key Highlights
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The Hogan Athletic: A refined nod to the retro sprinter sneaker. Designed with a slim, feminine silhouette and available in a kaleidoscope of summer hues, it blends vintage athleticism with contemporary polish.
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Hogan Cup-Sole Sneaker: An urban-luxe skate silhouette stamped with a signature ‘H’ outsole. Crafted in buttery Nappa leather and refreshed with seasonal pops of red.
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The Hogan Cool: Where delicate uppers meet chunky wrapped soles. This season’s version features lightweight crepe soles and radiant suede finishes for that sweet spot between luxe and lift.
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Raffia Weaves & Gelato Tones: Bags take on new forms this season. The beloved Hogan Script Address tote returns in mini sizes and sorbet pastels, while a fresh family of compact flap bags — adorned with sleek ‘H’ fasteners — channels tactile elegance in grainy leather and summer-ready suedes.
Whether you’re racing between meetings or heading seaside for the weekend, Hogan SS26 is your invitation to live boldly — sun-kissed, stylish, and always in motion.
Explore more at HOGAN.COM
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