Retro Style Is Back: Hollister House Reopens at Hysan Place, Causeway Bay

Hong Kong, After months of anticipation, Hollister reopened its Hysan Place store with a refreshed concept, marking the brand’s third Hollister House in Hong Kong following New Town Plaza and MOKO. The new store features a brighter color palette and a reimagined layout, creating a relaxed shopping experience while showcasing the brand’s signature youthful energy and Southern California-inspired style. The launch highlights Abercrombie & Fitch Co.’s commitment to the Hong Kong market.

At the core of the relaunch is Hollister’s brand philosophy: “Clothes made for capturing moments, creating memories and being unapologetically you. ” Hollister explores today’s youthful ways of styling, highlighting a free-spirited take on American vintage fashion. At the Hysan Place store, shoppers can enjoy an exclusive first look at new collections, including the trendy Boho Chic line and the signature Feel Good Hoodies & Sweatpants. Both lines reinforce Hollister’s dedication to making self-expression effortless while staying true to its relaxed Southern California heritage.

The Boho Chic Collection

The Boho Chic Collection captures the essence of Bohemian style with a playful twist. Featuring lightweight fabrics, off-shoulder cuts, ruffles, and batwing sleeves, this collection showcases artisanal prints and tie details. Comprising dresses, tops, and cami that pair with denim, each piece is designed to be breezy and distinctive, radiating youthful energy and individuality.

Feel Good Hoodies & Sweatpants

The Feel Good Hoodies & Sweatpants remain at the core of the Hollister wardrobe from this autumn. Crafted from ultra-soft fleece and featuring bold graphics, the collection prioritizes comfort as a key element of style. With versatile silhouettes that easily pair with denim or pants, the line embodies a relaxed, vintage-inspired aesthetic that resonates with all genders.

To celebrate its reopening, Hollister has organized a series of customer experience and offers at Hysan Place, Causeway Bay. From September 26 to 28, shoppers can enjoy a brand themed photo booth in-store to capture their Hollister moments. From September 26 to October 25, during the opening promotion, shoppers spending over HK$899 will receive either an exclusive drawstring bag or a surprise Feel Good bag charm. Additionally, any purchase—or a follow on @hollisterhongkong (Instagram) or @HOLLISTER (Red Note)—will unlock a limited-edition sticker. All gifts are available while supplies last.

Hollister invites you to discover the autumn OOTD, express your authentic style, and explore the latest trends.

Hollister Store Locations:

• Hollister Hysan Place Store: Shops 218-220, 2/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong

• Hollister New Town Plaza Store: Shop 457, Level 4, New Town Plaza Phase 1, 18 Sha Tin Centre Street, Sha Tin, New Territories, Hong Kong

• Hollister MOKO Store: Shops 176-177, Level 1, MOKO, 193 Prince Edward Road West, Mong Kok, Kowloon, Hong Kong