The PRADA DADA BAG

Harmony and dissonance. Rhythm and variation. Structure and improvisation. In its show entitled “Raw Glamour, ” Prada explores the collective perception of femininity — not as a

singular notion, but as something deep and multifaceted, rich in contrasts and contradictions. As a counterpoint to the collection’s unconventional proportions and atypical

materials, the new Dada bag — debuted during the Fall/Winter 2025 show — stands out with its soft, feminine allure and luxurious presence.

A slim belt shapes the volume, creating soft gathers and extending into two elongated handles. The instinctive act of cinching with a belt is a recurring motif in Prada’s aesthetic — more

than just functional, the belt becomes an expression of personal gesture, an intimate, spontaneous dialogue between body and garment. The buckle too, reinterpreted across

collections, has evolved into a distinctive, recognizable detail. On the Dada bag, it appears delicate and exquisite — refined, discreet.

Soft and velvety to the touch, the nappa leather speaks to Prada Dada’s sensual and adaptable nature. Its featherlight construction, thoughtfully assembled and crafted with

artisanal finesse, strikes an intelligent balance between form and function. Every detail contributes to a design that feels as effortless as it is refined. Moving seamlessly between

elegance and utility, Prada Dada’s sophisticated attitude does not detract from the ease of everyday wear.