Longchamp has reimagined online personalization, enabling everyone to create a bag that holds all their desires.
In October 2025, Longchamp is redefining the art of personalization with the launch of My Pliage Signature. This online-exclusive platform is a veritable creative playground, affording everyone the freedom to create a bag that precisely complements their style and their personality.
The offer encompasses a vast array of formats, from travel bags to totes, mini-bags to laptop cases. The wide choice of colors, both timeless classics and seasonal must-haves, is a canvas for the imagination, to be embellished with exclusive motifs, such as stripes and hearts.
Every detail can be personalized: initials in a variety of styles, leather trim, hardware in a range of finishes for that ultimate touch of elegance. On the flap, hot-stamping highlights Longchamp’s leather savoir-faire, while inside, a printed message – “Always with you”, “A star is born, Zoe 2025” or “Dare to dream” – adds a unique, personal flourish.
True to its sustainable commitments, Longchamp produces every My Pliage Signature bag to order in its workshops in Segré, France. The material used is 100% recycled polyester, derived from upcycled plastic bottles. Thanks to sublimation printing technology, which is both environmentally responsible and precise, the colors retain their brilliance and the motifs their definition.
Designed in 1993 by Philippe Cassegrain, Le Pliage® has become a global icon. Inspired by the Japanese art of origami, the foldable, functional bag – at once light, practical and modern – has embodied the unique spirit of Longchamp for more than 30 years. Sustained by landmark artistic collaborations and an unerring ability to adapt, it has passed elegantly from one generation to the next. Now, with My Pliage Signature, Le Pliage® is reinventing itself once more: personalized, playful, innovative, graphic, daring and eco-conscious, it is more than ever the reflection of a singular identity.
