BAPE® ACCELERATES GLOBAL EXPANSION WITH TWO MAJOR STORES OPENING IN SEOUL

BAPE®’s second new Seoul location opens on the 2nd floor of The Hyundai Seoul, one of the city’s most prominent luxury shopping destinations. Covering 820 square feet, the store offers a streamlined yet immersive experience.

The storefront features BAPE® LINE CAMO glass and reflective stainless steel, with matte silver SHARK SEIJIN sculptures framing the entrance. Inside, the space is wrapped in exclusive BAPE STORE® SEOUL CAMO, complemented by a circular LED skylight and capsule-inspired ceiling design.

Despite its smaller size, the Hyundai Seoul store delivers a high-impact, futuristic retail environment that feels unmistakably BAPE®.

Seoul Store Opening Exclusive Collection

To celebrate the dual openings, BAPE® has released a Seoul-exclusive capsule collection, available only at the DOSAN flagship and The Hyundai Seoul store. The lineup includes:

• Full Zip Shark Hoodies

• Sweaters and graphic tees

• Sweatpants

• BAPE STA™ sneakers

All pieces feature BAPE STORE® SEOUL CAMO, with signature APE HEAD graphics and BABY MILO®. A standout detail is a special BABY MILO® design dressed in traditional Korean hanbok, paying tribute to local culture and adding collectible appeal.

BAPE Strengthens Its Global Footprint

With these two new Seoul openings, BAPE® continues to strengthen its global retail presence while embracing local identity. The combination of immersive architecture, exclusive product drops, and carefully curated spaces cements Seoul as a key city in the brand’s international strategy.

Store Information

BAPE STORE® DOSAN
645 Sinsa-dong, Gangnam District, Seoul, South Korea
Opening Hours: 11:00 AM – 8:00 PM

BAPE STORE® THE HYUNDAI SEOUL
2/F, 108 Yeoui-daero, Yeongdeungpo-gu, Seoul, South Korea
Opening Hours: 11:00 AM – 8:00 PM

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