Max Mara Chinese New Year 2026 Collection

Hong Kong – Max Mara celebrates the upcoming Chinese New Year with a captivating collection dedicated to the Year of the Horse, blending rich tradition with contemporary elegance. This collection embodies the spirit of prosperity, freedom, and strength, reflecting the revered qualities associated with this dynamic animal in Chinese culture.

The Horse, a powerful and auspicious emblem in the Chinese zodiac, symbolizes energy, enthusiasm, and a relentless pursuit of success. These vibrant characteristics inspire the collection’s refined designs, creating a harmonious dialogue between ancestral heritage and modern sophistication.

This special edition showcases iconic Max Mara pieces reimagined for the festive season. The beloved 101801 Icon Coat is presented in enchanting red, while the iconic Teddy Bear Icon Coat appears in an elegant short version. The collection’s palette is deeply evocative, centered around auspicious reds, rich deep browns, sophisticated beiges, and soft creams, reflecting both the festive spirit and Max Mara’s signature elegance. Many pieces feature delicate equestrian-inspired motifs, including a stylized horse design, adding a whimsical yet refined touch.

Completing the collection are exquisite sweaters, sophisticated dresses, and versatile two-piece ensembles. These garments feature tonal prints and intricate embroideries, some subtly reinterpreting the letter “M,” adding a contemporary and artistic flair to each design. Expect luxurious textures in pure silk, crisp cotton, and light cady, crafted to perfection.

Celebrate the Chinese New Year with Max Mara and embrace the vitality, elegance, and prosperity of the Year of the Horse.

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