CHRISTIAN DIOR PARFUMS CELEBRATES THE OPENING OF “THE DIOR ADDICT SWEET SHOP”

Christian Dior Parfums hosted an unforgettable evening to mark the opening of the “THE DIOR ADDICT SWEET SHOP”, an immersive pop-up event, celebrating the launch of the new “Dior Addict Lip Glow Oil” and “Dior Addict Fragrances.” This four-day pop-up event will take place from Thursday, January 22nd to Sunday, January 25th, 2026, at 6142 in Harajuku, Tokyo.

The pop-up invites visitors into a world filled with the sweet colors and fragrances of Dior Addict, embodying the vibrant spirit of Dior. The opening preview was graced by Perfume Creation Director Francis Kurkdjian, Dior Global Ambassador Jisoo, Dior Japan Ambassadors Yuko Araki and Rikako Yagi, Dior Beauty Friend of the House Ren Nagase, and Dior Beauty Ambassador from Thailand, Thanaerng. They all gathered to celebrate the launch of Dior Addict.

“It was a pleasure to see the Dior Addict collection come to life. I truly enjoyed immersing myself in the Dior Addict universe and expressing its vibrant, confident energy.” 

Jisoo, Dior Global Ambassador

Many other notable personalities also explored the new world of Dior Addict, including Airi Miyabe, Fuka Koshiba, JURIA (XG), Karin Fujiyoshi, Rin Kataoka, KYOKA, Mayu Yokota, REIA (ONE OR EIGHT), Sara Honda, Sara Minami, Yui Narumi, Yu Miyazaki, Yuma and Harua (&TEAM).

This January, Dior Makeup Creative & Image Director Peter Philips and Perfume Creation Director Francis Kurkdjian have harmonized the creative realms of “makeup” and “fragrance” into one playful vision for Dior Addict. The collection celebrates ultra-shiny lips and delightful perfumes, creating a world that is tender yet sensual, full of light, laughter, color, and energy for a new generation.

Just for them, Peter Philips and Francis Kurkdjian created a truly coordinated collection, where bright, luminous lips match irresistible perfumes. Just for them, they composed a truly pop and addictive sensory harmony. Just for them, they envisioned a world where fragrance accords playfully complement each other, and smiles match their chosen scents.

Upon entering at this event, guests are invited to immerse themselves in the allure of the two new creations. They can step into the dreamlike banquet area, where sweets and the new Dior Addict items create a radiant, exceptionally sweet celebration

Guests will then be able to visit the makeup station, explore all 14 captivating shades of the new Lip Glow Oil, discovering the perfect shades to complement their style. Meanwhile, the olfactory space allows everyone to dive into the universe of the new fragrances.

A selection of curated products will be available for purchase, as well as complementary services and consultations for visitors.

To register for your appointment and for further information on “THE DIOR ADDICT SWEET SHOP” and the new Dior Addict Lip Glow Oil and the new Dior Addict perfumes, please visit Dior.com.

DIOR ADDICT SWEET SHOP
CRANES 6142, 6-14-2 JINGUMAE, SHIBUYA, TOKYO