PRADA CELEBRATES CHINESE NEW YEAR 2026 WITH THE PRADA TRIANGLE FIRE HORSE

2026 marks the year of the Fire Horse in the Chinese Zodiac – an occurrence marked once every 60 years in the lunisolar calendar. Known for dynamic energy, passion and ever-shifting change, the Fire Horse is characterized by a spirit of adventure and courage, leadership and independence. Qualities that are quintessentially Prada.

2026年將迎來中國傳統黃曆中六十年一遇的赤馬年。赤馬代表充沛的活力、激情與瞬息萬變，其所象徵的冒險、勇氣、領導力與獨立精神，恰與Prada品牌精髓不謀而合。

The Prada Triangle becomes a lens through which to reimagine the Fire Horse, a prism that reconfigures its physiognomy. The Fire Horse here evolves into a Prada character, an avatar placed at the center of campaign imagery featuring a duo of Chinese personalities and Prada ambassadors, Yang Mi and Ma Long, each dressed in key pieces from the Prada Spring/Summer 2026 collections.

Prada三角形徽標如同一面透鏡，重構赤馬意象；亦如一枚稜鏡，折射其形神風貌。一匹高頭赤馬化身品牌象徵，置身於廣告大片。大片由兩位才俊共同呈現：Prada代言人楊冪，以及Prada代言人馬龍，兩人均身着品牌2026春夏系列核心單品。

Credits:

Talents: Yang Mi, Ma Long

Campaign Creative Direction: Ferdinando Verderi

Photographer: Zhong Lin

Directors: BRTHR

團隊：

主演：楊冪、馬龍

廣告創意指導：Ferdinando Verderi

攝影：鍾靈

導演：BRTHR