HIT DIFFERENT. lululemon launches Spring 2026 Golf collection with Min Woo Lee

Showcasing its newly advanced sweat-concealing ShowZero™ technology, lululemon presents its Spring 2026 Golf collection with Brand Ambassador and PGA golfer Min Woo Lee.

For lululemon’s latest ‘Yet’ campaign, founded on the belief that potential is limitless and every goal is within reach, Min Woo reveals what powers his drive. “To me, ‘Yet’ is a spark of perseverance that keeps me moving, to turn obstacles into breakthroughs, shaping my growth both on and off the course,” he says. “My passion for golf as an ever-evolving pursuit keeps me chasing growth and shapes a motto: Still haven’t mastered my recipe. Yet.”

A Mindful Craft
In golf, mindful performance is presence in motion. It’s the ability to lock in under pressure, quiet the noise, trust your preparation, and fully commit to the moment. Entails a journey of endless discovery, exploring it as a mental pursuit, and adding a heavy dose of fun whenever he can.

“My recipe for a positive mindset is preparation,” he explains. “We start from preparation, we get better technically, and then when out there on the golf course, hopefully…you are mentally ready, and…then you can play good golf.”

Innovation Meets Performance
At the heart of the ‘Yet’ campaign is lululemon’s latest product lineup, engineered with innovation, confidence, and performance. Designed for progress seekers, the collection empowers wearers to feel strong, supported, and ready to conquer their ‘Yet’ moments.

The lululemon Spring 2026 Golf collection is highlighted by Min Woo’s styling of the sweat-wicking, four-way stretch ShowZero™ Classic-Fit Polo Shirt with the abrasion, water-resistant, stretch-fabric ABC Slim-Fit Golf Trouser, paired to maximize movement and carefree comfort.

The brand’s recent launch of the latest advancement of its innovative sweat-concealing ShowZero™ technology, that conceals higher volumes of moisture while ensuring enhanced breathability.

For more information, visit lululemon.com.