L’Occitane Refreshes Its Iconic Verbena and Lavender Collections for Summer

To mark its 50th anniversary, L’Occitane en Provence is bringing renewed attention to two of its most beloved collections: Verbena and Lavender. Inspired by the scents of Haute-Provence, the refreshed range celebrates the fragrances that have become signatures of the French beauty brand.

The collection revolves around three distinct scent experiences. Verveine Agrumes delivers a bright blend of citrus and verbena, combining mandarin, bergamot, and orange zest for an uplifting burst of freshness. The classic Verveine collection remains crisp, green, and energising, offering the clean lemony notes that have made it a long-time favourite. For a calmer mood, Lavande blends lavender, eucalyptus, and sandalwood into a fragrance designed to soothe and unwind.

A highlight of the relaunch is L’Occitane’s innovative extraction process, which captures a purer and more natural verbena scent through a sustainable, solvent-free method. The result is a fresher expression of the ingredient, closer to the aroma of freshly picked verbena.

• Eau de Toilette (all three collections): HK$630
• Shower Gel (all three collections): HK$195
• Body Lotion (all three collections): HK$290
• Hand Cream: HK$90–190 depending on size and collection.

Fresh, uplifting, and unmistakably Provençal, the Verbena and Lavender collections continue to showcase the scents that have defined L’Occitane for five decades.

A summer classic returns with the fresh scents of Provence.

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