CHLOÉ À LA PLAGE ON CELEBRITIES IN ASIA

The Chloé à la Plage summer collection was seen on different celebrities in Asia. The collection designed by Chemena Kamali feels instinctive and personal, complemented by playful accessories that bring a sense of spontaneity, to move naturally with the body and echo the ease of summer.

Hong Kong – Gigi Leung 梁詠琪

PHOTO SOURCE: GIGI LEUNG IG

Hong Kong – Kelly Chen 陳慧琳

PHOTO SOURCE: KELLY CHEN IG

Hong Kong – Jennifer Yu 余香凝

PHOTO SOURCE: JENNIFER YU IG

Hong Kong – Elva Ni 倪晨曦

PHOTO SOURCE: ELVA NI IG

Hong Kong – Faye Tsui 崔乘飛

PHOTO SOURCE: FAYE TSUI IG

Japan – Koki

PHOTO SOURCE: KOKI IG

Taiwan – Lure Hsu 許路兒

PHOTO SOURCE: LURE HSU IG

Taiwan – Kiwi Lee 李函

PHOTO SOURCE: KIWI LEE IG

Taiwan – Patty Tang 唐葳

PHOTO SOURCE: PATTY TANG IG

Singapore – Zoen Tay

PHOTO SOURCE: ZOEN TAY IG

Singapore – Meiyue

PHOTO SOURCE: MEIYUE IG

Singapore – Cassy

PHOTO SOURCE: CASSY IG

CHLOÉ UNVEILS “CHLOÉ À LA PLAGE”:

APPLE MARTIN STARS IN A SUMMER REVERIE

for summer’s poetry. The campaign, imagined through a surrealist lens and photographed by David Sims, captures sun-drenched days dissolving into fantasy.

Featuring actress Apple Martin, whose luminous presence embodies this poetic surrender to summer’s spell. Captured against dreamlike seascapes, Apple channels the collection’s natural and free-spirited allure.

“This year, Chloé à la Plage is an ode to a surreal summer fantasy. It’s about that dreamlike state and the poetry of summer. Apple, with her radiance and timeless beauty, draws us into this feeling in the most natural way.” Chemena Kamali, Creative Director of Chloé

The campaign evokes an imagined shoreline where sky-blue expanses meet sun-kissed sand and magnified shells. A reflection of barefoot reveries suspended in an endless summer afternoon.

Fluid silhouettes define the collection: airy dresses and broderie anglaise blouses fall effortlessly, complemented by playful accessories that bring a sense of spontaneity. Each piece feels instinctive and personal, designed to move naturally with the body and echo the ease of summer.

The Chloé à la Plage 2026 collection will be available in Chloé boutiques and on Chloe.com

PHOTOGRAPHED BY DAVID SIMS