Roger Vivier Unveils 2026 Pre-Fall Campaign Starring Global Brand Ambassador Yeji

The latest campaign celebrates creativity, Parisian heritage and contemporary elegance through the captivating presence of ITZY’s Yeji.

Roger Vivier has unveiled its 2026 Pre-Fall campaign, once again starring Global Brand Ambassador Yeji. Conceived by Creative Director Gherardo Felloni, the new campaign continues the Maison’s creative narrative established in the Spring/Summer 2026 collection, blending imagination, heritage and modern femininity.

Photographed inside the elegant salons of Maison Vivier in Paris, the campaign transforms the historic interiors into a dreamlike setting where creativity comes to life. Surrounded by books, Polaroids and mood boards inspired by the Maison’s archives, Yeji explores a playful world where fashion, memories and artistic expression effortlessly intertwine.

Yeji Brings Contemporary Energy to the Maison

As a member of internationally acclaimed K-pop group ITZY, Yeji has become one of the defining faces of a new generation of global style. Since becoming Roger Vivier’s Global Brand Ambassador, she has represented the House through campaigns that celebrate the meeting of Parisian craftsmanship and contemporary culture.

In the new imagery, Yeji effortlessly balances sophistication with youthful spontaneity. From reclining among archival references to playing Twister alongside charming white rabbits, every scene reflects Roger Vivier’s signature sense of elegance infused with playfulness.

The Belle Vivier Takes Centre Stage

The campaign highlights several of Roger Vivier’s most iconic creations, led by the timeless Belle Vivier Slingback.

For Pre-Fall 2026, the classic silhouette is reimagined in soft suede with refined colour-block combinations of muted green, beige and blush pink, perfectly capturing the understated palette of the season. Completing the look is the coordinating Belle Vivier Hobo Bag, crafted in matching suede for a sophisticated day-to-evening ensemble.

Modern Icons for Everyday Elegance

The collection also introduces new interpretations of Roger Vivier’s signature accessories.

The elegant Belle Vivier Clutch, distinguished by its elongated silhouette and iconic buckle, returns in luxurious suede as one of the season’s standout accessories.

Meanwhile, the New Ranger Loafers offer a contemporary take on everyday dressing, featuring a low square heel and the Maison’s delicate Efflorescence crystal buckle, combining comfort with refined sophistication.

For those seeking a more feminine silhouette, the Viv’ in the City Pumps showcase slender heels and the House’s signature covered buckle, creating an effortlessly polished look suitable for both daytime occasions and evening elegance.

A Celebration of Heritage and Imagination

Through Gherardo Felloni’s artistic direction, the 2026 Pre-Fall campaign reflects Roger Vivier’s ability to honour its rich Parisian heritage while embracing youthful creativity and contemporary style.

With Yeji at its centre, the campaign captures the Maison’s enduring philosophy—where craftsmanship, elegance and playful imagination exist in perfect harmony.