For Spring 2027, Ralph Lauren’s Purple Label and Polo Ralph Lauren men’s show

For Spring 2027, Ralph Lauren’s Purple Label and Polo Ralph Lauren men’s show captures the storytelling finds of adventurous travel, rugged performance gear, and the charm of faraway places that inspire a reimagining of iconic classics.

“When I began designing menswear, my inspiration came from the ease and traditions of collegiate style and the gentleman athlete. It was about character and camaraderie, a timeless style they made their own. I loved the oldness, the craftsmanship, the utility that wove together an individuality of ease, eclectic mystique, and a romantic sophistication. My Spring 2027 collections for Purple Label and Polo are inspired by that spirit. My approach has always been cinematic, creating visual stories, and aspirational worlds. Each a tribute to the personality of the man who lives to push creativity, competition, and expressions of personal style to the limit.” – Ralph Lauren

The golden age of racing inspires an Italian lakeside moment where Art Deco precision and motifs, drawn from the sleek hulls of mahogany speedboats, translate into sport-inspired outerwear, textured knitwear and leather pieces, as well as featherweight, deconstructed neckties. Suits and sport coats that have a timelessly elegant fit take on an air of unique character through open-weave and slub linens in crisp pinstripes, herringbones, and patterned solids. Geometric prints carry a note of mystique into evening, with tuxedos in relaxed silhouettes made from unexpected fabrics of rough refinement. 

A limited-edition capsule created in collaboration with KUON, a distinguished Japanese design house, combining Italian and Japanese traditional craft, tailoring, textiles, and handcrafted sashiko embroidery by the Sashiko Gals, completes the season’s journey.

Polo Ralph Lauren closes the show with a next-generation vision of American prep, a blend of iconic touchstone staples that gains fresh meaning when remixed with the performance gear of outdoor life. These looks, rooted in classic heritage and sportswear novelty, further experiment with rich textures, bold palettes, pattern, and colorful and traditional bleeder Indian madras fabrics.