Preservation of the environment is of utmost concern to the House of Veuve Clicquot. From integrated farming practices in the vineyard to reduction of its ecological impact during the Hôtel du Marc renovation, the House is ever cognizant of the environmental effects of its activities. As such, this year Veuve Clicquot decided to invent an avant-garde variety of packaging, eco-designed to considerably reduce its impact on the environment. The surprising design was born of the most simple: using the basic potato – more specifically potato starch – the package is constructed of potato starch and recyclable paper, a combination of 100% biodegradable materials. “Naturally Clicquot” is the first 100% recyclable packaging that is also perfectly isothermic: the case is able to keep a chilled bottle of Yellow Label cool for up to two hours.
A unique and audacious invention does not always lend to one that is ecological or ideal – but there are exceptions to every rule. Such a revelation in packaging also manages to uphold the Veuve Clicquot penchant for style: “Naturally Clicquot” is seductively beautiful, with aesthetic purity. Created by the French designer Cédric Ragot, the pure white case is at once solid, lightweight, and ecologically responsible. Easy to transport, its curved shape follows the lines of the Yellow Label bottle, topped by an easy-carry handle. Understated yet revolutionary, its sole splash of color is the Veuve Clicquot Yellow label that surrounds it, naturally…
“Naturally Clicquot” is more than just an isothermic carry-case, it is a packaging that is 100% recyclable. The proof is in the packaging: with Veuve Clicquot’s continual commitment to respecting and innovating, on behalf of the environment.
Starting from August 23, the Naturally Clicquot limited edition will be exclusively available at champagne etc (recommended selling price is HK$470), while stock lasts.
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Tel. : 2568 2009