A revolution on brows makeup in 2021 by Benefit Cosmetics

Get the brows without any commitment

A new brow pencil for a painless microbladed brows

Get the look of microbladed brows without the commitment and getting worries! Introducing the NEW Brow Microfilling Pen by the international Brow Authority, Benefit Cosmetics, to easily get the look at home. The firm-yet-flexible 3 pronged custom tip with 3 different lengths

delivers clean, controlled ultra-fine strokes, instantly filling in gaps & creating the illusion

of brow hairs. The sheer tint formula comes in 4 versatile shades that flatter warm, cool & neutral undertones.  The easy-to-apply formula of this brow pen looks natural and is waterproof, smudge-proof and longwearing, creating a microbladed effect that lasts for FULL 24 HOURS!

The Brow Microfilling Pen took 2 years to develop. The most challenging part was developing the custom nylons tip and inside each brow pen is the inner core of a cotton fiber. Our product development team tested many different materials, spent months measuring the thickness of fibers & nylons for the right consistency, and carefully constructed the different heights of the prongs, allowing the formula to flow evenly up into the pen through each prong until the custom tip delivered just the right effect on brows.

The specially designed formula of the Brow Microfilling Pen is lightweight, buildable, and glides smoothly onto brow hairs. It adheres directly to skin and brow hairs, which mimics the effect of microblading without the cost or commitment! It also applies evenly to brows with instant color payoff and doesn’t change color on brows and it lasts for up to 24 hours! It is available in 4 shades that are sheer & stretch to flatter different brow tones from light to medium to deep, covering our whole brow range and our team went through over 10 rounds of shade testing to land our 4 shades, to make sure everyone could find their shade easily.

Stroke the 3-prong tip along clean, dry brows in short, upward motions to fill, and then turn the pen sideways to draw a single fine line and define the tail. Use it together with another hero brow pencil, Goof Proof Eyebrow Pencil, to shape your brows for a look of volume and natural-looking fullness.

Brow MicrofillingPen

4 shades available: Blonde, Light Brown, Medium Brown and Deep Brown

Price HK$225

Launches on 1stJanuary, 2021

Shop list:


Shop No.B206A, Basement 2, Time Square, Causeway Bay (Tel: 2110-9528)

Shop G34B, Lee Tung Avenue, No. 200 Queen’s Road East, Wanchai (Tel: 3621-0598)

Shop No.31, Level 2, Langham Place, 8 Argyle Street, Kowloon (Tel: 3427-9582)

Shop No. 9, G/F, Pakpolee Commercial Centre,

No.1A Sai Yeung Choi Street South, Mong Kok (Tel: 2956 1002)

Shop UG55, Olympian City 2 , Olympian City, Kowloon (Tel: 3621-0036)

Shop no.1043, 1/F, Grand Yoho, Yuen Long (Tel: 2116-5383)

Shop No. G13, G/F, Park Central, No. 9 Tong Tak Street, Tseung Kwan O (Tel: 2324-6499)

Shop No.279A, Level 2, Plaza Hollywood, Diamond Hill (Tel: 2114-0599)

Shop No.127-128, Level 2, V Walk, 28 Sham Mong Road, Sham Shui Po (Tel: 2708-3900)

Shops M-V13&V15 on MTR Level of V City, Tuen Mun, NT (Tel: 3427-3222)

Brow-A-Go-Go stores

Ground floor No.22, Lyndhurst Terrace, Central (Tel: 2157-0398)

No.25D, Hoi Kwong Court, Nos. 13-15, Hoi Kwong Street, Quarry Bay (Tel: 3579-4000)

Department stores

Lab Concept Facesss, Queensway Plaza, 93 Queensway (Tel: 2116-9857)

Facesss, Harbour City, Tsim Sha Tsui (Tel: 2110-3495)

1/F, YATA Department Store, New Town Plaza 3, 2 Shatin Centre Street, Shatin (Tel: 2698 6608)

Sephora store

Shop No. 1073-75 on Podium Level One, ifc mall, 8 Finance Street, Central (Tel: 5808 5441)

Shop Nos. G21-G23 & G25 on the Ground Floor, Windsor House, 311 Gloucester Rd, Causeway Bay (Tel: 3153 2783)