Aesop introducing Gentle Facial Cleansing Milk

Aesop will debut its first milk-format facial cleanser, with skin-nourishing ingredients. Gentle Facial Cleansing Milk purifies the skin without stripping it of moisture, and offers an exceptionally mild yet thorough cleanse suited to most skin types, particularly those with sensitive or dry skin. “Cleansing is an integral part of caring for the skin, and we wanted to formulate a cleanser in a new texture that was true to our core philosophy of using considered ingredients to deliver a gentle cleanse,” said Dr Kate Forbes, Aesop’s General Manager, Marketing and Innovation. “Dry and fragile skin requires gentle cleansing that will not overly disturb protective skin lipids or
unnecessarily aggravate the skin. To strike this balance, Gentle Facial Cleansing Milk includes skin-nourishing ingredients, such as Grape Seed Oil, to help reduce moisture loss during cleansing and leave skin feeling soft,” Forbes continued.

Designed for daily use, the formulation also includes hydrating Panthenol (Provitamin B5), which works to prevent dryness post-cleansing. Sandalwood and Lavender, known for their skin-soothing properties, ensure that sensitive skin will not be aggravated through the act of cleansing. With a light, refined texture, Gentle Facial Cleansing Milk glides effortlessly across the surface of the skin. Shake bottle before use, and massage over face and neck. Rinse with tepid water.
To facilitate the swift removal of makeup, the product may be applied directly to a damp cotton cloth and wiped over the face and neck before rinsing thoroughly. Gentle Facial Cleansing Milk is packaged in 100 mL and 200 mL amber glass bottles. It is available at Aesop signature stores, select stockists, counters in department stores across the globe, and at aesop.com

RRP:
HK$255 / 100 mL 3.4 fl oz
HK$395 / 200 mL 6.8 fl o