Evoking sun-warmed citrus fruits, fragrant fig trees and green tea, Aesop’s latest fragrance germinates thoughts of sundrenched vistas and fragrant summer breezes, underlining the transportive power of scent. This notion is conveyed via visuals, installations and experiences that are as non-linear as the nature of memory itself, in turn echoing the unorthodox nature of this fresh, green and woody aroma.
Virēre Eau de Parfum is the eleventh fragrance to join Aesop’s range, and will be available starting from 2 September in Hong Kong, priced at HK$1,100 (50ml).
