Alexa & Todd "Shona Joy"


Australian designer brands’ boutique ALEXA & TODD presents a new Sydney label, “SHONA JOY.” With a degree in textile design and after a few years working with some of Australia’s most established designers, the Melbourne-born Shona launched her eponymous brand in 2000. Inspired by an “art in fashion” philosophy, her brand is renowned for its craft of exclusive and innovative prints, created in collaboration with Australian artists and graphic designers. Offering sharp shift dresses and relaxed linen suiting, her latest collection combines thrown-on-and-go silhouettes mixed with softly tailored pieces. New prints for the season include vivid tropical foliages in burnt orange and teal, set in stark contrast to neutral black and white pieces. SHONA JOY is available at ALEXA & TODD
1/F, 28 Hollywood Road, Central
(2526-3378)
Closed on every Monday

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