Asia, December 2020 – alice + olivia by Stacey Bendet and Bluebell Japan are pleased to announce a new and exciting partnership with Bluebell Japan, set to launch on February 1, 2021. Bringing together the iconic alice + olivia style with the expertise of Bluebell Japan, this new partnership marks a milestone time and will introduce a new dimension to the brand.
alice + olivia and its bold, whimsical character highlighted by ready-to-wear, gowns, and accessories, aims to expand their brand presence in Japan. This new partnership with brand-building Bluebell Japan, will target sophisticated, confident and dynamic women in the Asia Pacific region.
Bluebell Japan is Asia’s partner of choice for brands aiming to establish themselves in the region, with the larger Bluebell Group operating across all the major hubs and markets of Asia. Embodying the versatile entrepreneurial spirit, Bluebell Japan will be extending its market awareness to alice + olivia, managing direct retail, marketing and aliceandolivia.jp for the Japan market.
As Deepak Sharma, alice + olivia’s Senior Vice President of Asia and Japan, expressed, “I am very proud to announce this new partnership with Bluebell Japan and value this opportunity to establish further alice + olivia in Japan with Bluebell’s expertise, knowledge and experience. I have seen firsthand the speed and adaptability that Bluebell Japan have demonstrated during this changing pandemic environment and I am excited to grow our brand together”.
This sentiment was echoed by the President of the Bluebell Group, Serge Grebert, who said, “We are very pleased to partner with alice + olivia to further grow the brand in this complex and evolving market. We are confident that alice + olivia’s bold designs, original prints and unique creations are perfectly suited to today’s sophisticated Japanese women.”