Aman Announces a New Destination: AlUla, Saudi Arabia

We are delighted to announce the brand’s forthcoming debut in the Kingdom of Saudi Arabia in 2023. Following a partnership with the Royal Commission for AlUla (RCU), Aman will develop three distinct resorts of architectural excellence in North West Saudi Arabia, in AlUla, a place of extraordinary natural and human heritage, representing an authentic move for the brand and will embrace eco-tourism standards in line with RCU’s commitment to sensitive development, and with Aman’s aim to ensure its destinations are pervaded by a tranquil simplicity offering unmatched opportunities for exploration and discovery.

This debut in AlUla takes Aman to 10 properties situated near or in UNESCO Heritage Sites, making it a fitting location for their first destination in the Middle East. Covering 22,561 sq. km, the vast area of AlUla includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years. The three resorts will offer an incomparable insight into the Kingdom of Saudi Arabia and its magnificent unspoilt, undiscovered natural landscapes and archaeological sites. This development will encompass a fascinating journey to include a tented camp, at one with nature; a sublime resort close to AlUla’s spectacular heritage areas; and Aman’s take on a ranch-style desert resort nestled in an otherworldly setting.

Chairman and CEO of Aman Mr Vladislav Doronin welcomed the new partnership and said: “Many of our existing Aman destinations are located in areas of outstanding natural beauty and rich history. With the addition of spectacular AlUla, this take us to 10 properties situated near or in UNESCO Heritage Sites, making it a fitting location for our first destination in the Middle East.” He added, “Aman is committed to preserving this archaeological wonder with our resorts that will blend into the dramatic surroundings. As part of Aman’s pathfinder spirit, we have a continued mission not only to curate resorts of architectural distinction, but to seek out and introduce our guests to new destinations and experiences.”