Prints this season are feminine, with a hint of sexiness and signal the ASH girl’s unique sense of style. Floral scarf and animal patchwork prints are mixed and matched nonchalantly with over-sized volumes. Also thrown into the mix are urban details and technical materials that create a contemporary look.
The silhouette ranges from short to long with styles including maxi sweater fleeces and cropped T-shirts featuring minimal prints and slogans. Jackets and coats are made from lightweight or heavy technical fabrics such as nylon and are finished with sportswear details.
Denim is another major focus. Retro-inspired bleached denim is given a feminine twist on long pants, pencil skirts, high-waisted shorts and dresses. Elsewhere in the collection, fabrics are light and fluid and include chiffon, satin and light weight jersey which is embroidered with iridescent sequins.
In keeping with the collection’s sporty vibe, the colour palette includes classic shades of red, white, yellow and black. Lavender and fluorescent accents keep the look fresh and modern.
This season steps out in a range of bold styles that embody contemporary glamour. Sporty classics and ASH best-sellers are given an urban update with tech fabrics and bold colour combinations.
Assertive, feminine and sensual best describe the collection’s range of pumps, sandals and slingbacks in the MAIN LINE. Spring brings new details into focus from pointy-toe and thin-heeled silhouettes to prints and embellishments. Highlights include the KIMONO sandals which feature multiple straps decorated with studs and wrapped in silk.
As for SPORTS LINE, Hot on the heels of the chunky sneakers trend, the best-selling ADDICT sneaker now comes in a range of daring new colours. Also joining the family are two new styles – the oversized EXTREME and the more streamlined FLASH, which is inspired by the great outdoors. Many styles feature lightweight cushioned soles that are not only fashionable but also comfortable.
Other trends include the minimalist sock-sneaker, now available in new colours and knit styles that combine vintage and modern details. Stealing the spotlight however is the HYBRID sandal which combines an elegant stiletto heel and contrasting treaded rubber sole. Along with DELIGHT, a pointy toe flat that comes with thin straps printed with the slogan in contrast and CAMEO which is the kitten heel version of Delight. It comes with sporty rubber straps emblazoned with the slogan of the season – “THIS IS ASH.”