Since 1936, Maison FRED has channeled its unique, radiant energy and passion for colored jewelry. Building on this heritage, today FRED is celebrating The Sunshine Jeweler’s first light by unveiling 19 new High Jewelry creations. This collection, a tribute to the Maison’s distinctive identity, unfolds over two mesmerizing chapters: 1936 and Soleil d’Or Sunrise.
In 1936, with the bold pioneering spirit of a 28-year-old, Fred Samuel founded a Maison like no other on Rue Royale in Paris. Pulsating with boundless creativity, he championed a contemporary, versatile, and joyful approach to jewelry. His avantgarde passion for cultured pearls and colored stones combined with a modern aesthetic that was shaped by the desire to create jewelry in motion, free and anchored in everyday life. At all times, his inspiration was guided by a single key element, which was muse-like in quality and synonymous with FRED: light and, more particularly, sunlight.
Boldness and freedom, colors and light, as well as flowing lines: these distinctive codes are illuminated in this new High Jewelry collection, with two chapters that echo with the depth of fundamental values. Named 1936 and Soleil d’Or Sunrise, these two creative stories of 19 pieces recount the birth of a Maison and its unparalleled signature, which has shone for almost 90 years—that of FRED, The Sunshine Jeweler.
Chapter 1: 1936
Paying tribute to founder Fred Samuel’s bold beginnings in Paris, this chapter draws inspiration from his love of colored stones, pearls, and sunlight. Signature Art Deco arches shape ten dazzling pieces featuring Colombian emeralds, Royal Blue Sri Lankan sapphires, Mozambique rubies, and refined Akoya pearls. With symmetrical lines, fluid curves, and architectural brilliance, 1936 captures FRED’s heritage with a fresh, modern spirit.
Chapter 2: Soleil d’Or Sunrise
Inspired by the Maison’s legendary 100-carat yellow diamond, Soleil d’Or Sunrise channels the sun’s warmth and brilliance into nine transformative designs. Yellow and white diamonds shimmer across draped silhouettes, capturing sunrise softness and midday sparkle. Each piece is designed for versatility, echoing FRED’s vision of High Jewelry that moves freely with everyday life.
Full of light, movement, and joy—this is FRED at its brightest.
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