2 Mar 2022 By May Ng

Aveda Launches its First Intensive Bond-Building Serum

Aveda Launches its First Intensive Bond-Building Serum to Transform and Repair Hair in 8 Hours

Aveda, the high-performance, vegan hair care brand with a mission to care for the world, has announced its first bond-building intensive repair serum. Get visibly repaired hair with the new Botanical RepairTM Strengthening Overnight Serum, a vegan and 99% naturally derived1 lightweight, quick-absorbing serum that creates an invisible veil on hair, helping to prevent damage and friction, leaving hair stronger, deeply nourished and visibly revived.

Powered by the Botanical RepairTM intensive hair repair technologies, this serum builds bonds in the inner cortex of the hair strand, strengthening and repairing hair, and helping protect it from future damage. Formulated to work most effectively at night when hair is not exposed to external aggressors, this product provides 8 hours of uninterrupted hair repair. The Botanical RepairTM Strengthening Overnight Serum also includes nangai oil, which helps attract separated ends back together, reducing the appearance of split ends by 84% in just 8 hours.

The Botanical RepairTM Strengthening Overnight Serum (100ml/HK$500) is available starting 1st March 2022 at Aveda stores and online

Aveda Launches its First Intensive Bond-Building Serum