Aveda Introduces A Multi-Benefit Hydrating Styling Solution for Soft, Smooth, Defined Curls that Shine
NEW nutriplenish™curl gelée offers those with waves, curls and coils everything they need in one ultra-hydrating styling product that fights frizz for up to 24 hours
Aveda, the high-performance, plant-based hair care brand with a mission of sustainability, has today introduced a new addition to its nutriplenish™ franchise. Aveda’s new nutriplenish™ curl gelée is a curly girl’s dream styling product : it creates soft, smooth, shiny and defined waves, curls, and coils with a 96% naturally derived1, cruelty-free, vegan and silicone-free frizz-fighting formula. Developed with and evaluated by Aveda Texture Global stylists, the new ultra-hydrating curl gelée elongates curls without compromising definition. Fight frizz and fly away sand get ready for wavy, curly and coily hair that is full of natural bounce and movement.
Infused with the powerful nutriplenish™ super food complex-a blend of organic pomegranate oil, organic coconut oil and mango butter-this hydrating curl gelée offers the flexible hold of a gel enriched with the nourishment and moisture of a lightweight conditioner. The conditioning formula delivers nourishing moisture and shine while defending hair from humidity and reducing frizz for up to 24 hours. The end result: waves, curls and coils that check all the boxes- soft, smooth, shiny, elongated and defined.
nutriplenish™ curl gelée is designed for all hair types (fine, medium, thick and wavy, curly and coily hair textures. In consultation with Aveda Texture Global stylists, we suggest it be used as follows:
•Apply to wet hair from root to tip.
•In search of elongated curls ? Glide the curl gelée downward.
•If it’s more defined curls you’re after, gently scrunch after application.
•Airdry or blow-dry with a diffuser for added volume and curl definition.
•Once hair is fully dry, give it a shake at the root and scrunch to soften curls.
Nutriplenish™curl gelée(200ml/HK$340) is available starting 1st July 2021 at Aveda stores and online at https://aveda.imaginex.com.
Website : http://www.aveda.com.hk/