16 Apr 2022 By May Ng

AVEDA x Earth Month | Clean Water Changes Everything

Clean Water Changes Everything: Aveda Continues its Mission to Provide Clean Water with Annual Earth Month Campaign

The Aveda limited-edition ShampureTM Nurturing Shampoo Bar is silicone-free, sulfate cleanser free, cruelty-free and vegan, offering gentle care for hair and the planet. Featuring Abyssinian oil, it gently cleanses & provides weightless, long-lasting nourishment while infusing hair with Aveda’s signature calming aroma. In keeping with Aveda’s commitment to sustainable packaging, the ShampureTM Nurturing Shampoo Bar features zero plastic packaging. The carton is 100% post-consumer recycled FSC certified fiber, and by purchasing this shampoo bar you could help us save 1.9 tons of plastic which is equivalent to 176K water bottles.

This Earth Month, Aveda, the vegan, high-performing hair care brand with a mission to care for the world, is proud to support its nonprofit charity partner, charity: water as it seeks to provide clean water to people in need. Since 1999, when Aveda first launched its annual Earth Month campaign, the brand has raised more than $67 million for environmental causes around the world, and has provided clean water to more than 1.4 million people and protected approximately 2,000 watersheds. Together with charity: water, Aveda focuses on providing clean water, sanitation and hygiene (WASH) to people in need in its sourcing countries of India, Nepal and Madagascar during Earth Month 2022 and beyond.


Throughout Earth Month 2022, Aveda is offering consumers the opportunity to support its mission to provide clean water to people in need and reach its goal of raising US$1M:

  1. Aveda will donate US$5 (around HK$40) from the sale of each limited-edition Shampure Nurturing Shampoo Bar to charity: water for the month of April (up to US$400K, HK$3.2M).1
  2. Aveda will donate 100% of sales online and in U.S. Aveda stores on Earth Day 2022 (April 22nd) to charity: water (up to US$600K, HK$4.8M)

The Limited Edition ShampureTM Nurturing Shampoo Bar (100g / HK$205) is available starting April 1, 2022 in Aveda stores and on official eshop https://aveda.imaginex.com in Hong Kong. US$5 (around HK$40) of each bar sold goes to funding clean water projects with charity: water.