Building on AW14’s renewed focus on Bally’s core foundations of quality, craftsmanship and design, the SS15 campaign defines the Bally Man and Woman. Shot by renowned photographer Fabien Baron, it offers a striking departure from conventional ‘lifestyle’ formats, exploring the idea of functional luxury while using a more accessible relatable approach.
Brought to life by Dutch Model Freja Beha Erichsen and French Model Clement Chabernaud, both of whom were specially selected for their look of refined elegance, they are the embodiment of the Bally Man and Woman, portraying the contemporary, dynamic and authentic vision of the brand.
The season’s modern tailoring, smart separates, unstructured denim and sleek accoutrements reflect the Bally Man’s innate style and confidence, with unparalleled Swiss design and craftsmanship at the heart of the collection. Shoes this season offer a wide range of styles suitable for any occasion, including more formal offerings for men like the new ‘Scribe Novo’ collection and the more casual ‘Heimberg’ sneakers.
Effortlessly elegant silhouettes in warm hues and sensual fabrics – glossy snakeskin, butter-soft leather – are paired with functional yet luxe accessories. Bags are available in bold colours and a mixture of luxurious materials, including the new ‘Sommet’ fold which epitomise the Bally Woman’s sense of everyday ease and refined luxury. Her grooming and make-up is minimal and uncomplicated.
Shot in a light, industrial space in The Bronx, New York, the minimalist furniture, luxurious surfaces (rich textured wood, smooth polished concrete) and understated styling accentuate the campaign’s pared-back yet approachable setting. The clean, graphic layout set against a white backdrop further conveys the Bally Man and Woman’s appreciation of refined functionality and quiet sophistication.