7 Apr 2024 By May Ng

Bang & Olufsen and Ader Error Collaborate on Portable Sound For the Next Generation

The Danish luxury audio brand Bang & Olufsen and ADER ERROR are pleased to announce a limited-edition collaboration featuring a simple and sleek portable speaker with accessories that beautifully fuse fashion and music.

For the collaboration, the Seoul based fashion brand layers its own vision over Bang & Olufsen’s powerful and timeless Beosound A1 portable speaker. ADER ERROR’s signature Z-blue colour shines throughout, while a bespoke speaker bag and speaker stand are designed by ADER ERROR to empower a borderless lifestyle.

“The collaboration is starting from the encounter of two brands, which share many of the same values around music and culture. ‘The Blueism’, which is the title of the collection, represents the movement that we want to create for our community, says ADER ERROR and continues: “We wanted to present something very familiar in an unfamiliar way. Making people connect with music and fashion in a new way”.

“Bang & Olufsen has been pushing the boundaries of audio and home entertainment for nearly a century. Placing our Beosound A1 portable speaker in the hands of ADER ERROR’s design collective is a prime example of how our signature speaker becomes a statement in both look and sound”, says Bang & Olufsen head of brand collaborations Andra Gavrilescu.

Speaker bag as a fashion item
Following the shape of Beosound A1, the circular speaker bag takes inspiration from the softness of a plump cushion in contrast to the hardness of a speaker shell and helps the wearer to intuitively recognize the purpose of the bag.