Benefits Cosmetics “Love Your Brows” campaign

The leading brow authority, Benefit Cosmetics announces the launch of the “Love Your Brows” campaign, which is an new, evergreen and continuous campaign for Benefit Brows across products & service. As the first hit of this continuous campaign, Benefit is also adding a new member to its bestselling brow family. Introducing POWmade Brow Pomade, a full-pigment brow pomade that creates the most believable brows in just a few strokes. To celebrate the launch of Powmade and kickoff of Love Your Brows Campaign, Benefit teams up with celebrity Joyce Cheng YAN Yee to conduct photo and video shooting, to spread the message of love of your brows and keeping your brows under control.

Joyce wore the pink suit and plays a role as the gardener working inside the Benefit’s brow garden. She acts as a control freak in the garden, holding the scissor to prune the plants to make them grow stronger and get the perfect shape. So as the Benefit’s brow newness, POWmade is as important as every gardeners’ scissor, once you have it, your brows are under control and you can create various brow looks easily.

POWmade Brow Pomade    Price: HK$180

Benefit Dual-Ended Angled Eyebrow Brush   Price: HK$160