29 Jul 2021 By AWAY IN STYLE

BOSS 2021 Chinese Valentine’s Day Capsule

To celebrate Chinese Valentine’s Day, BOSS is launching a capsule collection with a graphic dolphin-face motif on iconic pieces in recognition of love. The new campaign features Chinese singer Jane Zhang.

Dolphin’s playful and joyful nature lend to Dolphin meaning associated with youthfulness, harmony and love. Known for their intelligence and grace, dolphin’s ‘Smiley’ face is also considered to be lucky or a good omen.

Sustainability has been a guiding principle for HUGO BOSS for many years. To arouse public awareness on the protection of endangered species in the ocean, part of the proceeds of this Collection will go to the charity dedicated to the conservation and protection of dolphins.

BOSS Chinese Valentine’s Day Capsule Collection includes a range of ready-to-wear garments, accessories, men’s underwear and sports socks. The garments are designed in unisex fit, with the unique dolphin smiley-face motif and heart embroidery.  Items include classic T-shirts, Polos, a relaxed fit hoodie and an iconic Hawaii shirt with all-over dolphin print.  An unlined navy suit jacket features red stripes and stitch in the interior that matches the capsule’s color palette. The classic white leather sneakers complete the looks for lovebirds in the world.

BOSS延續對愛的表達,以「大愛」詮釋七夕佳節,特別推出以海豚為主題的全新七夕限定系列,並由知名歌手張靚穎擔任公益大使清新演繹。

海豚有著愛情守護神的寓意象徵,同時也是海洋生態的永續指標,牠們掛著微笑的臉無瑕動人,讓人不自禁地嚮往海洋純淨的美好。BOSS一直以來致力並關注環境,此系列部分收益將用以支持鯨豚公益計畫,讓情人們將愛意表現化做力量,藉此呼籲社會關注瀕危動物保育工作,一同守護海豚的微笑,更進一步守護珍貴的海洋與地球。

系列圖案的設計靈感源自海豚靈動的身姿及其標誌性的天使微笑。獨特的愛心圖案結合海豚的微笑,以刺繡、印花和提花的方式呈現,將告白心意融入到單品之中。

迎合現今中性風穿搭趨勢,系列大部分單品均為男女同款,主打設計包括微笑和愛心圖案刺繡的基本款T恤和Polo衫;寬鬆廓形的短袖連帽衛衣、江豚圖案提花T恤和夏威夷襯衫則彰顯了更具活力的休閒時尚。另外,海軍藍無內襯西裝外套背部縫線以紅色細緻修邊,與主題色彩完美呼應,可與同款面料的西裝長褲搭配。除此之外,品牌還推出了男女同款的休閒鞋履以及專門為女士打造的長版印花T恤。

系列於以下香港專門店獨家發售 Exclusively available at:

BOSS 中環畢打街1-3號中建大廈地庫 I Shop 17, Basement, Central Building, Central

BOSS尖沙咀海港城G302店  I  Shop G302, Harbour City, Tsim Sha Tsui

 

Chinese Valentine’s Day, BOSS
Chinese Valentine’s Day, BOSS
Chinese Valentine’s Day, BOSS