BOSS Latest Campaign The Year Of The Tiger

Lunar New Year falls on February 1, 2022. For the arrival of the Year of the Tiger, BOSS has unveiled its latest campaign, starring Chae Son, Felix Cheong-Macleod, and David Ge, and captured by photographer Bastian Achard.

The brand’s Lunar New Year offering is presented in a series of bold images inspired by the fierce and formidable tiger. The campaign highlights standout pieces for both genders that include heritage tailoring and sportswear-influenced pieces, in celebratory shades of red, dahlia purple, black, and beige.  The styles feature powerful graphics and tonal tiger prints. BOSS also introduces new logo motifs, featuring the brand’s name, intertwined with an illustration in honor of the Year of the Tiger – a sign associated with strength and bravery.

The New collection is now available to shop in Hong Kong and Macau BOSS stores.

Central Building BOSS store: Basement, 1-3 Pedder Street, Central (Tel: 2796-6228) 

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