25 Aug 2022 By May Ng

BOSS New Brand Ambassador

BOSS is proud to announce Wang Shun, Chinese Olympian swimmer, as the newest brand ambassador expanding the already undeniably bold lineup. A true champion in the pool and out, he teams up with BOSS on their electric new journey that kickstarted with the branding refresh at the beginning of the year. Shun is the newest member of the BOSS crew, and joins Lee Min-ho, Anthony Joshua, Matteo Berrettini, Khaby Lame, Future, and Alica Schmidt in this star-studded cast.

“Wang Shun always stays true to himself and dares to push the boundaries. As an athlete, he has the courage to fight and never sets a limit. And on a personal level, he is humble and optimistic. We believe he genuinely represents the BOSS brand and embodies its creed, BE YOUR OWN BOSS, and look forward to seeing him bring more exciting moments to fans all around the world,” says Judith Sun, Managing Director HUGO BOSS Greater China.

Wang Shun comments, “I’m very honored to become a brand ambassador for BOSS. I’m excited and looking forward to working with my all-time favorite brand to inspire more people to pursue their own dreams.”