At this extraordinary time when expression of love is particularly needed, BOSS encourages everybody to make a brave confession of love. Heart-shaped elements have featured extensively in illustrations by Justin Teodoro, who created the Love On series during the COVID-19 pandemic to convey love and positivity on social media. The red heart pattern he specially painted for BOSS and the Qixi Festival statement graphic: BOSS WITH LOVE will be the themes of this collection.
BOSS Chinese Valentine’s Day Capsule Collection includes a range of unisex ready-to-wear garments, accessories and men’s underwear and sports socks. The garments are designed in unisex fit, with the unique heart pattern and BOSS WITH LOVE illustration presented in velvet appliques to show an amazing 3D effect. Combined lightness with style, the men’s backpack and women’s mini backpack are made of nylon with leather details, and the distinctive red D-shaped metal ring can be paired with BOSS’ heart-shaped leather baggage tags and charms. The classic white leather sneakers with a stamped red logo can be complemented with white shoelaces or red ones that symbolize love.
The BOSS Qixi Capsule Collection will be officially launched on August 3rd at selected BOSS stores in Hong Kong and Macau.