BOUCHERON BECAUSE OF LOVE GETTING CLOSER 2026

This year Boucheron celebrates love with a campaign called “Getting Closer” and several new creations. And because love is underpinned by trust and transparency, the Maison marks a new milestone in the traceability of its stones: all round-cut center diamonds of between 0.2 and 1 carat in its Bridal line are now fully traceable, from mine to finished jewel.

THE CAMPAIGN

Boucheron’s new campaign, “Getting Closer”, is the story of two beings meeting and growing together to become as one. Across a sequence of images and videos, the distance between them gradually closes – an evocative portrayal of the dawn of love and the deepening of their bond.

ÉTOILE DE PARIS

The Étoile de Paris collection pays homage to an aerial view of Place de l’Étoile and its twelve radiating avenues. Now the iconic solitaire ring is joined by a pendant and a pair of earrings. Each creation is sculpted with the facetted precision of a precious stone to bring out the brilliance of its central diamond – a subtle echoing of one stone within another.

She wears Étoile de Paris engagement ring, pendant and stud earrings, as well as a Pont de Paris wedding band.
He wears Quatre Radiant Edition wedding bands, Quatre Double White Edition pendant and single clip earring,
as well as a Reflet watch.

PONT DE PARIS

Inspired by the poet Guillaume Apollinaire’s famous lines, “Under the Mirabeau Bridge there flows the Seine / And our loves”, the Pont de Paris collection captures the beauty of everlasting love. This new, fully diamond-paved wedding ring is a companion piece to the solitaire ring from the same collection. It aligns perfectly with the contours of the engagement ring, like two beings becoming one.

Pont de Paris engagement ring,
set with a round diamond,
paved with diamonds, in platinum

Pont de Paris wedding band,
paved with diamonds, in platinum

PIVOINE

First rendered as a ring and a pendant, the Pivoine peony now blossoms anew in a pair of earrings. These new white gold creations, set with diamonds, reproduce the flower’s pure lines to symbolize a lover’s knot. As in other Pivoine pieces, the petals with their delicate setting of round diamonds unfold around a central bud, formed by a brilliant-cut diamond.

TRACEABILITY AND TRANSPARENCY

In 2022, Boucheron introduced its sustainability framework, “Precious for the Future”, a challenge to explore new ways of sourcing, designing, and creating, in harmony with the ecosystems the Maison operates within.

That same year, a significant milestone in this journey was reached with the Étoile de Paris ring, whose raw materials Boucheron was able to provide full traceability information on, from the central diamond and RJC CoC-certified platinum of the ring’s body to its pavé diamonds. The solitaire diamond’s innovative traceability system was developed in partnership with Sarine Technologies, whose exclusive Diamond Journey™ gives visibility over every stage of the diamond’s path, from the mine to the workshop.

Since January 2024, Boucheron has been able to guarantee the traceability of all new round-cut 0.2-to-1-carat center diamonds in its Bridal line pieces. The Maison provides clients with a digital Boucheron certificate through an interactive online platform, where they can trace the history of their diamond.

about boucheron

Boucheron was founded in 1858 by Frédéric Boucheron and has been built up by four generations of his direct descendants. A visionary designer and the first jeweler among his great contemporaries to open a boutique on Place Vendôme, Boucheron created a Maison that still epitomizes the finest in Jewelry, High Jewelry and Watchmaking to this day. Boucheron style is audacious and free, forever inventing the classics of tomorrow. There are currently over 100 Boucheron boutiques worldwide and the brand belongs to the global luxury group Kering.

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