Exit Through the Byredo Gift Shop
For Byredo’s holiday offering, the brand presents a creative landscape of products, inspired by Ben Gorham’s personal Indian heritage alongside a collective nostalgia for family traditions and childhood festivities. Using the vivid visual language of Madhubani painting, everything from pale wooden cases to limited-edition gift wrapping is marked by artful decoration (interpreted by Bihar-based artist Mamta Devi), while Byredo cult classics are recontextualised and offered alongside elevated evolutions of festive novelties. This is the gleeful spirit of festive abundance, refined and reflected through the idiosyncratic Byredo gaze.
The Ultimate Gifts
Drawing on the arts and craft spirit of Madhubani, Byredo introduces a series of collector’s edition boxes. Painted with Mamta Devi’s colourful, geometric accents, and containing an array of the brand’s best-selling fragrances and scented candle which represent the ultimate in luxury gifting.
