9 Oct 2022 By May Ng

Byredo Eyes Closed: Love is love, and it sees no limits

Eyes closed, falling into each other. What happens when you shut off one sensorial experience? Imagination takes flight, other sensibilities become razor-sharp and you discover a new way of seeing. Love is love, and it sees no limits.

Inspired by Alasdair McLellan’s ‘The Perfect Kiss’, Byredo collaborates with the legendary British photographer to envisage a connection that eclipses all difference and division. Conveyed through touch, couples cling blindly to each other, revealing their most intimate moments of trust. Everything said, nothing seen, a deep spiritual bond between twinned flames.

Distance and separation have been a recurring theme over the past few years and I wanted to capture a scent that supersedes this fragmentation. Pulling away from screens that imitate closeness, we might be more in tune with each other if we simply close our eyes and shut out the physical world.” Ben Gorham, Founder & Creative Director, Byredo.

Souls that intertwine, an unexpected coupling of patchouli and papyrus enters into delicious collusion with orris butter, ginger and carrot. Candied spices of cinnamon and cardamom invoke infinite warmth and tenderness, the soothing balm of a kindred spirit.

This is an olfactory experience that emotes connection. Intangible, yet steadfast. For when we endure love from afar, spirits attune, transcendent over time and vast, incredible landscapes. The invisible has infinite possibilities – don’t look, it’s magic.

Top: Cinnamon, Cardamom​

Middle: Carrot, Orris Butter, Ginger​

Base: Patchouli, Papyrus


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