Byredo Launches Blanche Eau De Parfum (Collector’s Edition)

“With Blanche, I wanted to capture the idea of texture and fabric and skin—and to translate a level of intimacy which is very human.”

—Ben Gorham, Founder & Creative Director, Byredo

AVAILABLE AT

 BYREDO ifc Mall Store 1059C, Podium Level 1, ifc Mall, 8 Finance Street, Central

 BYREDO K11 MUSEA Store B120, B1, K11 MUSEA, 18 Salisbury Road, Tsim Sha Tsui

BYREDO ifc Mall Lane Crawford Podium 3, 8 Finance Street, Central

BYREDO Times Square Lane Crawford 1 Matheson Street, Causeway Bay

BYREDO Canton Road Lane Crawford 3 Canton Road, Tsim Sha Tsui

NEW Blanche Eau De Parfum (Collector’s Edition)

HK$2,200 (100ml)

A longstanding icon in the Byredo catalogue, Blanche explores beauty and intimacy through the brand’s distinct perspective. Revitalised and revealed anew through a collector’s edition bottle and white cap alongside the debut of a new photographic campaign, this is Blanche as you may not have known it before: a radically liberated, subversive exploration of beauty and strength.

An intimate expression, powerful in its purity.

The smell of clean skin and well-worn clothes; bodies slipping beneath fresh sheets after a long day spent; laundry baskets filled to the brim; a punch of detergent. At once exploring softness and strength, Blanche is an intimate expression of human reality, powerful in its purity.

The epicene scent expresses the contrast between white linen and dishwasher soap. An aldehyde hit softens into delicate rose. Through sandalwood and musk, the allure of the human touch remains ever present.