BYREDO launches Eyeshadow 5 Colours

In this initial offering, the Eyeshadow 5 Colours is built around three stories: Sciomancer, Syren and Corporate Colours. Each compact features five pressed powder colours utilising three different finishes: matte, metallic and ultra-glitter. Lightweight and long-lasting with easy to blend textures, the palette encourages the wearer to apply with the fingertips–its five colours reflecting the five fingers. Intense, pure and radiant, the colours are housed in a distinctive metal ‘raindrop’ compact–the undulating, ergonomic metal case mimics the ripples of a drop falling on water. Here, there is a notion of the glamorous cosmetic cases of the past, now made for the future.

“Makeup used to have a kind of repetitive palette but now there is so much freedom in colour and its use, I wanted to design collections that actually connect to a story. For example, in the ‘Syren’ and ‘Corporate Colours’ palettes, the colours work in addressing the narrative. They might feel relatable or nostalgic! Colour is the key approach; it’s what ‘Corporate Colours’ can conjure visually through its colours and name the same way perfume does with smell.”

– Isamaya Ffrench, Makeup Artist & Collaborator, Byredo

“The colour story and high quality of materials are essential elements, but so are the objects containing the cosmetics. You touch them, play with them and carry them around. These objects are tangible, personal and sensual. So it’s a delicate design process that requires facility and sensitivity. The clasp, the noise, the magnet… I wanted the idea of quality and performance through the structure and weight of all.”

– Ben Gorham, Founder & Creative Director, Byredo