26 Sep 2022 By May Ng

Byredo Makeup by Lucia Pic

“What I like about the idea of liquid, is that it takes things back to the start of Byredo, to the perfume. It was the idea of a liquid that transforms the mood and feeling of a person. Byredo perfume is a translation of personal memories; it’s an invisible medium of emotion through scent. We want the make-up to be a visible medium of emotion.” Lucia Pica, Creative Image and Makeup Partner

“We conceived of Liquid Lipstick as going back to gut emotions, something extremely authentic and elemental. The packaging is a new totemic design that extends this concept of fluidity; you can be true to yourself, but the nature of people is that we are also constantly changing and in flux.” Ben Gorham, Founder & Creative Director, Byredo.

Launch Date: 29th September 2022


BYREDO Fashion Walk Flagship Store

Shop 16B, G/F, 27-47 Paterson Street, Causeway Bay


B120, B1, K11 MUSEA, 18 Salisbury Road, Tsim Sha Tsui

BYREDO ifc Mall Lane Crawford

Podium 3, 8 Finance Street, Central

BYREDO Times Square Lane Crawford

1 Matheson Street, Causeway Bay

BYREDO Canton Road Lane Crawford

3 Canton Road, Tsim Sha Tsui